Why should you use a professional photographer ? – by Paul Indigo

below is an excerpt with permission from Paul Indigo’s website (respecting copyright)

Why should you use a professional photographer ? – by Paul Indigo
“When a company hires a pro photographer they get far more than an image file. They get the benefit of the photographer’s experience, creativity, knowledge and insight. Essentially a company is not just paying for an image they are paying for that particular photographer’s skill and ability.

With the current economic situation business is more competitive than ever before and a lot of companies are selling similar things. How can they make themselves stand out? The only way is to push their brand, to have something unique and instantly recognisable in the market place. So a style of imagery which is in line with the company’s brand needs to be developed and kept consistent.

A company cannot differentiate itself by downloading a hotch potch of images from a stock library and trying to shoe horn them into their corporate brand. These images may well be gracing the adverts and brochures of their competitors too. The only way to get a truly unique image is to commission it or pay a stock library for exclusive rights, which would probably turn out more expensive than hiring a photographer in the first place.

A good professional photographer will take a brief and analyze the requirement in the context of what the client wants to achieve. The photographer will develop an understanding of the brand and how the company wants to portray itself, what makes it unique.

When it comes to the actual day of the photo shoot the ability to make last minute changes and explore spur of the moment creative opportunities can be invaluable. The client will also have excellent control over the quality of the final image. The client’s creative team working together with the photographer means more brain power, skill and experience are brought to bear on solving the core issue of how to sell the product and market the company effectively through visual media.

Littering a company’s website, brochure and sales leaflets with 1$ stock library images can cost that company a lot more than using a professional photographer because of the damage it can do to the brand, corporate identity and the image of the company. And when you think of the costs of designing, printing and delivering a marketing campaign then the cost of hiring a photographer is fairly small in the overall budget.

Hiring a good professional photographer is the only solution for a company that wants exclusive photographic imagery that sets it apart from competitors.

Unfortunately individual photographers are up against huge corporate stock library marketing machines when it comes to persuading agencies, designers and companies to make the right choice. But if we speak with one voice and consistently push the benefits forward of using a professional photographer we can hopefully start to redress the balance.”

see more on www.shropshire-images.com

The Benefits of High Quality Imaging – by Ben Townsend

another excerpt with permission from Ben Townsend Photography (respecting copyright)

“High quality imagery is an extremely important part of any businesses marketing goals.

Not only can quality photographs increase sales and overall perception of the value of your businesses goods or services, but it has been shown that low quality images can actually have the reverse effect, damaging a potential customers opinion of you and turning them away from your business.

The benefits of quality images are;

Increased Sales
There is a direct link between utilising high quality images in your marketing, and the growth of sales. To a customer, the difference between a great image and a pretty-good image, can be the difference between a purchase or not.

Effectiveness and Cost vs Benefit of marketing campaigns
Many businesses focus on the cost of photography for a marketing campaign instead of the benefits it provides. Whilst high quality photography may cost more, the overall Benefit vs Cost is much greater. Often companies spend many thousands on printing and distribution, and try to save on photography costs. Unfortunately this often leads to a waste of those funds invested in the overall campaign.

Increased company presence
Running a visual and effective marketing campaign will lead not only to greater sales, but will also increase the overall presence and perception of a business, resulting in greater long term growth.

Professional appearance
Showing your products and services in a professional manner will also help raise the perception of your business, and in the consumers mind, increase the value of those products and services that your business provides. The professional appearance of a business is also vital for any real long term growth.

WOW factor
With some creative campaigns, very high quality and creative photographs can provide an immediate and intense impact in a customers mind, leaving a lasting impression and memory. This will add to Brand awareness as well as to sales.

Reduction of design workflow problems
Whilst many businesses attempt to save on photography costs, this is often a false economy as there is a corresponding increase in the time and costs involved later in the workflow, with designers, prepress, or printers, as well as the reduced overall effect of the campaign.

Editorial Space
Having quality images of your products and services can sometimes get you free or reduced editorial or advertorial space as publications often look for quality content. Having high quality material will ensure that your information will be chosen over another business with lower quality photography.”

see more at www.shropshire-images.com

Why use a Photographer? – by Ben Townsend

below is an excerpt with permission from Ben Townsend’s website (respecting copyright)

“Why use an Experienced Professional Photographer?

With the prevalence of digital cameras, almost anyone can take a photo (although not always a good one). In the end, cutting corners with your photography can be a false economy.

When you commission a photographer you are paying for;

  • A committment to a consistent and high standard of excellence.
  • A business that listens to it’s clients needs, and does everything it can to fulfill them.
  • High quality camera, lenses, and lighting equipment.
  • The Photographer’s knowledge and experience with using such equipment.
  • The Photographer’s creativity and style.
  • The Photographer’s ability and experience to get the job done.
  • Specialised knowledge of photographic processes, software systems, and digital production, and the ongoing training in those systems.
  • The Photographer’s understanding of the processes involved with the end usage of the images, and their ability to provide the best possible result for any given purpose.
  • Proper insurances to cover any liabilities that may arise, and therefore protect you the client.
  • The quality and breadth of service provided to you by the Photographer.
  • The value of the images themselves.
  • And last but not least, the Photographer’s actual time and effort that goes into producing your images.”

see more at www.shropshire-images.com